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Infiniti and Campfire Premier "Deja View"

Online Cinematic Experience Takes Audience Participation to New Heights; Features Characters and Storyline that Dynamically Adapt to Participants' Spoken Interactions

(Oct. 22, 2013, New York) Infiniti today released "DEJA VIEW," a ground-breaking responsive film that dynamically adapts to each viewer, depending on their spoken interactions with the onscreen characters. The film, which was produced in partnership with award-winning branded content company Campfire, features the all-new 2014 Infiniti Q50 luxury sports sedan and can be viewed at

As an auto-industry first, "DEJA VIEW" combines cinematic narrative with new technologies - including the latest natural language processing systems - to create an immersive entertainment experience that is unique to practically each and every viewer.

"DEJA VIEW" re-counts the story of a couple driving in their Infiniti Q50, unsure of who and where they are and whom to trust. Perhaps most importantly, they are unsure of who they are running from or to. Throughout this cinematic experience, viewers will be able to affect the characters' choices and, via mobile phone conversations, to help them navigate through these disconcerting circumstances.

Produced by Campfire, which was co-founded by "THE BLAIR WITCH PROJECT" creators Mike Monello and Gregg Hale, "DEJA VIEW" stars Charlotte Sullivan ("Rookie Blue," "The Kennedys") and Andrew Pastides ("HANK & ASHA"). Its Director Phillip Van has been featured in Shoot Magazine's New Directors Showcase, and named one of Filmmaker Magazine's 25 New Faces of Independent Film. Dinah Moe, the award-winning Stockholm-based interactive media development shop, acted as the technical production partner on the film.

About Infiniti:
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in approximately 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China and Europe will start soon along with the expansion of the brand's portfolio.

As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the Formula One team, and Sebastian Vettel, its triple World Champion driver, serves as Infiniti's Director of Performance.

For the latest news on Infiniti, visit, "like" Infiniti on Facebook or follow the brand on Twitter.

About the All-New 2014 Infiniti Q50
Building on Infiniti's legendary sports sedan styling, performance and technology leadership, the all-new 2014 Infiniti Q50 is designed to create a new, distinct level of customer engagement - propelling Infiniti in a bold new direction as a brand and as a provider of a unique luxury performance experience. While Infiniti sports sedans have always been noted for their outstanding proportions and presence, the all-new Infiniti Q50 adds a new dimension of premium style. It reflects the direct influence of the Infiniti Essence concept, while honoring the iconic design dynamics of earlier Infiniti sports sedans.

The all-new 2014 Infiniti Q50 is available in a range of premium, sport, rear-wheel and all-wheel drive models: Q50 3.7, Q50 3.7 AWD, Q50 3.7 Premium, Q50 3.7 AWD Premium, Q50S 3.7, Q50S 3.7 AWD, Q50 Hybrid Premium, Q50 Hybrid AWD Premium, Q50S Hybrid and Q50S Hybrid AWD. It also offers the world's first technologies designed to enhance the driving experience, including Direct Adaptive Steering™, Active Lane Control™ and Predictive Forward Collision Warning. In addition, Infiniti InTuition™ offers a fully customizable digital environment for linking various driver settings and driving characteristics to the Intelligent Key. Building on Infiniti's unique approach to making owners' lives easier, the new Infiniti InTouch™ brings the future of in-car connectivity to the Q50 interior today. Unlike conventional interfaces, the Q50 has not one but two touch capacitive screens with intuitive hand gesture screen operation to easily connect drivers to their lives outside the car.

To learn more about the all-new Q50 and Infiniti visit

Campfire produces unique content experiences that shape perceptions and enhance brand preference through social storytelling, digital media and physical experiences. Campfire has produced award winning campaigns such as HBO's GAME OF THRONES and Cinemax's HUNTED and DISCOVERY CHANNEL'S SHARK WEEK. Other successful launch programs from Campfire include HBO's TRUE BLOOD and MY HOME 2.0 (a home technology makeover show for VERIZON FiOS).

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Media contacts:

Allen/Cooper Enterprises

Alexandra Amelang
Infiniti USA

Original Article:


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